Aistin – Privacy Policy


Effective from: September 22, 2026



This privacy policy describes how personal data is processed in connection with the Aistin service.



1. Data Controller


The Aistin service is provided by:


SMUW AI Oy


Business ID 3640665-1


Sinimäentie 10 B


02630 Espoo


Finland


SMUW AI Oy also uses the registered auxiliary trade name Albert Aistin for the Aistin business.


Email: support@aistin.ai


Hereinafter in this privacy policy, the service is referred to as Aistin and the service provider as SMUW AI Oy.


SMUW AI Oy acts as the data controller for personal data that we process to provide the Aistin service, manage user accounts and customer relationships, for billing, security, and our own service administration.


When a business customer stores information about their own customers, employees, or other individuals in Aistin, the business customer generally acts as the data controller for this data and SMUW AI Oy as the data processor on behalf of the customer.


When necessary, personal data processing is governed by a separate data processing agreement.



2. What Information We Process


We may process the following personal data depending on how Aistin is used.


User and Account Information


This may include:


  • name

  • email address

  • profile picture

  • company and organization

  • user role and permissions

  • login and authentication information

  • service-related user settings.


Information Stored in Aistin by Companies


Aistin can store, for example:


  • CRM data

  • customer and contact information

  • documents

  • notes

  • emails

  • calendar information

  • website content

  • sales and customer relationship information

  • instructions and conversations given to the Albert AI assistant by the user.


The customer or user storing this information in Aistin is responsible for the content and legality of this data.


Usage and Technical Information


We may collect information about service usage, such as:


  • IP address

  • browser and device technical information

  • login times

  • service activity logs

  • error and security logs

  • information about features used.


This information is used to maintain service functionality, security, and technical quality.


Billing and Customer Information


We may process, for example:


  • company billing information

  • billing addresses

  • subscription and license information

  • payment status.


Payment card information may be processed through a separate payment service provider, in which case Aistin does not store actual card information in its own systems.



3. How Personal Data Is Used


We process personal data for the following purposes:


  • providing the Aistin service

  • user identification and login

  • implementing features chosen by the customer

  • operating CRM, documents, email, calendar, and other tools

  • implementing the Albert AI assistant and other AI functions

  • executing automations requested by the user

  • customer service

  • billing and contract management

  • service security

  • preventing misuse

  • resolving technical issues

  • developing service functionality and usability

  • fulfilling legal obligations.


We do not sell users' personal data.


We do not use customers' Google, Microsoft, or other private content for targeted advertising.



4. Legal Bases for Processing


The legal basis for processing depends on the data being processed and the purpose of use.


Processing may be based on:


  • performance of a contract relating to Aistin

  • the data controller's legitimate interest, such as maintaining security, service functionality, and customer relationships

  • user consent, for example when connecting certain third-party services

  • legal obligation, for example regarding accounting-related information.


Users may withdraw consent-based processing for the future at any time.



5. Google Connections


Users can optionally connect their Google account or certain Google Workspace services to Aistin.


Depending on the features activated by the user, Aistin may request access to, for example:


  • basic information from the user's Google account

  • Google Calendar

  • Gmail

  • Google Drive

  • other Google services separately approved by the user.


Aistin only requests permissions that are necessary for the feature activated by the user.


Calendar Information


If a user connects Google Calendar, Aistin may process calendar information, for example, to:


  • display the user's calendar in Aistin

  • check free time

  • book meetings

  • create, modify, or cancel meetings at the user's request.


Email Information


If a user connects Gmail, Aistin may, depending on the features activated by the user, process, for example:


  • senders and recipients

  • message subjects

  • message content

  • attachments

  • other message-related information.


Information may be used, for example, to:


  • display emails as part of customer relationships

  • connect messages to CRM data

  • create email drafts

  • summarize messages

  • send messages requested by the user

  • implement other email features activated by the user.


Google Drive Information


If a user connects Google Drive, Aistin only processes files and metadata needed by the functions activated by the user.


Use of Google Workspace API Data


Aistin's use of data obtained from Google Workspace API interfaces complies with the Google API Services User Data Policy and its Limited Use requirements.


Google Workspace data is used only to implement functions requested by the user and visible in Aistin's user interface.


Google Workspace data is not:

  • sold

  • used for targeted advertising

  • transferred for data broker activities

  • used for creditworthiness assessment

  • used to train general-purpose AI or machine learning models.


Information may only be transferred to service providers to the extent necessary to implement Aistin features requested by the user, ensure security, or as required by law.


SMUW AI Oy staff do not normally read users' Google Workspace content. Personal access to content may be permitted only, for example:


  • at the user's explicit request or consent in a customer support situation

  • to investigate a security issue

  • to prevent misuse

  • based on law or regulatory order.



6. Microsoft Connections


Users can optionally connect their Microsoft account or Microsoft 365 services to Aistin.


Depending on the features in use, Aistin may process, for example:


  • basic information from the user's Microsoft account

  • Outlook calendar information

  • email information

  • Microsoft 365 data separately permitted by the user.


Information is used only to implement functions activated by the user, such as:


  • displaying calendar

  • checking free time

  • booking meetings

  • processing emails

  • creating email drafts

  • connecting CRM data to communications.


Aistin does not use Microsoft 365 content for targeted advertising or to train general-purpose AI models.



7. AI Services


Aistin includes AI-based functions, including the Albert AI assistant.


When a user requests Albert to process information, Aistin may send content necessary to fulfill the request to a third-party AI service provider.


Such content may include, for example:


  • the question written by the user

  • a document selected by the user

  • CRM data

  • email content

  • calendar information

  • other information necessary for the task requested by the user.


Information is sent only to the extent required to implement the function requested by the user.


Aistin does not use customers' private content to train general-purpose AI models and does not transfer content to third parties for such purposes.


Aistin may use one or more AI service providers. Providers may be changed as the service evolves, provided that data processing complies with this privacy policy and applicable data protection legislation.



8. Automations and Albert


Aistin may prepare or execute tasks based on rules defined by the user.


Albert may, for example:


  • analyze data

  • create drafts

  • suggest actions

  • combine information from different Aistin features

  • execute functions separately activated by the user.


Aistin aims to design significant external actions so that the user maintains appropriate control over actions taken by the service.



9. Sharing Information With Service Providers


SMUW AI Oy uses third-party service providers to implement the Aistin service.


These may include, for example:


  • cloud service providers

  • database and storage services

  • email services

  • payment services

  • analytics and monitoring services

  • AI service providers

  • Google and Microsoft when users connect their services.


Service providers may process personal data only to the extent necessary to perform their tasks.


We do not sell customers' personal data to third parties.



10. International Data Transfers


We aim to process data primarily within the European Economic Area.


However, some of our service providers may process data outside the EU or EEA.


If personal data is transferred outside the EEA, we use safeguards in accordance with applicable legislation, such as:


  • European Commission adequacy decisions

  • EU standard contractual clauses

  • other transfer mechanisms permitted by GDPR.


11. Data Retention


We retain personal data only as long as necessary for the purpose for which it was collected.


Information related to user accounts and customer relationships is generally retained for the duration of the customer relationship.


Legally required information, such as accounting records, may be retained for the period required by law.


Data stored in Aistin by customers is retained in the customer's use as long as the customer keeps it in the service.


Deleted data may remain in technical backups for the duration of their normal backup cycle.



12. Removing Google and Microsoft Connections


Users can stop using Google or Microsoft connections at any time.


Depending on service features, the connection can be disconnected through:


  • Aistin settings

  • Google account permission settings

  • Microsoft account permission settings.


When a connection is removed, Aistin will no longer use that connection to retrieve new information.


Aistin removes or invalidates OAuth permissions in its possession when they are no longer needed.


If data previously retrieved from Google or Microsoft services has been stored as part of Aistin's CRM, document, or other content at the user's request, this copy may remain in Aistin until the user or the customer's organization deletes it.



13. Deleting Accounts and Data


A user or organization administrator can request deletion of a user account or related personal data by contacting:


support@aistin.ai


We will delete data from active systems without undue delay, unless there is a legal or other justified reason to retain the data.


Data in technical backups will be removed during the normal backup cycle.



14. Security


We use technical and organizational safeguards to protect personal data.


These may include, for example:


  • encrypted HTTPS connection

  • restricted access rights

  • user authentication

  • system logging and monitoring

  • protection of access credentials and OAuth tokens

  • regular maintenance of infrastructure and software.


However, no system operating on the internet can guarantee complete security.



15. Data Subject Rights


Under applicable data protection legislation, users may have the right to:


  • receive information about the processing of their personal data

  • access data concerning them

  • request correction of inaccurate data

  • request deletion of data

  • request restriction of processing

  • object to certain processing

  • receive data in a portable format in certain situations

  • withdraw consent

  • file a complaint with a data protection authority.


In Finland, the supervisory authority is the Office of the Data Protection Ombudsman.



16. Cookies and Analytics


Aistin may use cookies that are necessary for the operation of the service.


If we use other analytics or marketing-related cookies, we will request user consent when necessary.



17. Changes to the Privacy Policy


We may update this privacy policy as the service, legislation, or processing practices change.


The current version will be published at:


https://www.aistin.ai/en/privacy-policy


Significant changes may also be announced in the service or by email.



18. Contact Information


Privacy-related questions and requests:


SMUW AI Oy


Auxiliary trade name Albert Aistin


Business ID 3640665-1


Sinimäentie 10 B


02630 Espoo


Finland


support@aistin.ai